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Strategic Planning Consulting Services

Strategic Planning - Planning has a simple definition - "To decide in advance."  It is the means to expressing leadership. We decide where we want to go and how we intend to get there. The better the plans the better the results. Intuitive plans, based upon gut feeling and incomplete information, are least likely to be successful.

A formal planning process is needed - What is needed is a deliberate thought process with formal reports and schedules. This lowers the risk that something has not been considered. The planner must also be familiar with the laws of the marketplace, forces at work, that will drive or stop intended success. The results are superior plans.

Team Planning - Our process features team planning. Management team members participate in the development of the plans which are approved by the shareholders. This approval gives us "buy in," better solutions and better implementation.

Actions Result - The strategic plan is not a document we place in a drawer and pull out years later to see if we got there! It is a guide to action, rolled over and updated frequently as better information becomes available. The result is a plan which identifies what actions are necessary today for us to be where we want to be tomorrow. Clear thinking leads to decisive action.

Planning Process Steps

  1. Organize to Plan - Decide planning expectations. Decide who should serve on the planning team. Decide time frames and accountability. Get acquainted with an overview of the planning process.

  2. Conduct a Situation Analysis - Give instructions on what information to get and how to get it. Review the information for completeness and accuracy.

  3. Understand the Laws of the Marketplace - There are natural forces in the marketplace driving business results. There are also strategy concepts and principles to be made aware of. We must devise plans in concert with these forces and principles to leverage success.

  4. Develop the Strategic Plan - The strategy plan is identified to include objectives, strategies and assumptions about the business climate.

  5. Organize For Results - Decide how to structure the organization to execute the plan.

Some Strategy Questions For You to Answer

  • If current trends continue, where will that bring me?

  • What changes in the environment need to be addressed?

  • Who is my customer?

  • Where is my customer?

  • Why does that customer buy from me?

  • Why does that customer buy from my competitors?

  • What products and services should I offer?

  • Should I diversify or focus?

  • What are my critical success factors?

  • What is my strategic market position?

  • What mix of values do I bring to the market?

  • What technologies/processes/skills are required?

  • How should I organize?

  • How fast should I grow?

  • Where will the money for growth come from?

  • What pricing and terms are needed?

  • How does marketing fit into the picture?

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